“Uncertainty is an uncomfortable position, but certainty is an absurd one” Voltaire - 18th century
Wikipedia defines Risk management as “the identification, assessment, and prioritization of risks (defined in ISO 31000 as the effect of uncertainty on objectives) followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities. Risk management’s objective is to assure uncertainty does not deflect the endeavor from the business goals”.
In developing nations the speed of change often drives local entrepreneurs and/or investors to take a rather superficial view of risk in its broader sense. Productivity, market penetration and profitability seem to prevail primarily because most have survived extremely harsh economic as well as political crisis which make them feel somewhat immune to risk.
Peter Drucker once said "What´s measured improves”. We work to persuade our clients that this also applies to risk and uncertainty which when managed improves. Our goal is to progressively persuade local and/or regional entrepreneurs that the implementation of best risk management practices are key to sustainable growth.